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  • Primary

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Highly marbled ribeye, wagyu

Primary Restaurant + Bar Primary-Highlands

310 Main Street, Floor 1, Highlands, NC

Featured Items

  • Bangin' Carolina Shrimp

    Crispy shrimp, bangin' sauce
    $24.00
  • Sweet Cream Cornbread

    Bacon, aged white cheddar, sea salt honey butter
    $12.00
  • Tempura Fried Brussels

    Spicy aioli, parmesan, balsamic drizzle
    $14.00

Brunch

Starters

  • Bangin' Carolina Shrimp

    Crispy shrimp, bangin' sauce
    $24.00
  • The Bacon Rack

    Applewood smoked, honey, cracked pepper
    $18.00
  • Sweet Cream Cornbread

    Bacon, aged white cheddar, sea salt honey butter
    $12.00
  • Tempura Fried Brussels

    Spicy aioli, parmesan, balsamic drizzle
    $14.00
  • Jumbo Lump Crabcake

    Chipotle aioli, local microgreens
    $24.00
  • Ahi Tuna Tower

    Crab, avocado, rice, masago, chipotle aioli
    $25.00
  • French Onion Soup

    Gruyére, garlic crouton
    $15.00
  • Parmesan Truffle Fries

    Truffle oil, parmesan, herbs
    $14.00
  • Fried Mozzarella

    Colossal mozzarella sticks with Castelvetrano arugula salad and San Marzano basil sauce.
    $24.00
  • Shrimp Cocktail

    Half pound of Gulf shrimp 8/12 count with cocktail sauce
    $24.00

Salads

  • Primary Salad

    Egg, tomatoes, carrots, avocado, cucumbers, croutons
    $17.00
  • Iceberg Wedge

    Blue cheese crumbles & dressing, bacon, tomatoes, onions, chives
    $17.00
  • Knife & Fork Caesar

    Romaine hearts, parmesan crisp, croutons
    $17.00

Brunch Items

  • Beignets

    House-made, dulce de leche sauce
    $14.00
  • Smoked Trout Deviled Eggs

    1/2 dozen deviled eggs, smoked trout, bourbon smoked trout roe. Sunburst Farms, Waynesville, NC
    $18.00
  • Biscuits & Sausage Gravy

    Two jumbo buttermilk, sausage cream gravy
    $16.00
  • Prime Rib Hash

    Diced Prime Rib Roast, sauteed onions, bell peppers, mushrooms, sun-dried tomatoes, Kennebec potatoes, sunny side up egg
    $20.00
  • Country Fried Beef Tenderloin

    House-made buttermilk biscuit, chicken fried tenderloin, sausage gravy, country potatoes
    $28.00
  • Waffle

    $15.00
  • Chicken 'N Waffles

    House-made waffles, buttermilk fried chicken breast, maple syrup, honey butter. Springer Mountain, GA
    $25.00
  • Classic Eggs Benedict

    Canadian bacon, english muffin, poached egg, house-made hollandaise, country potatoes
    $20.00
  • Chicken n biscuits

    $28.00
  • Steak n eggs

    $34.00

Brunch Sips

  • Bloody Mary

    Charleston Bloody Mary Mix
    $14.00
  • Mimosa

    Prosecco, orange juice
    $18.00

Between The Bread

  • Crabcake Sandwich

    Pan-seared lump crab cake, roasted garlic aioli, arugula
    $28.00
  • Crispy Fried Chicken Sandwich

    Buttermilk fried or grilled
    $24.00
  • Shaved Prime Rib Sandwich

    Caramelized onions & peppers, gruyere cheese, au jus, creamy horseradish
    $28.00
  • NY Strip Steak Sandwich

    Sautéed local mushrooms, onions, demi glaze
    $34.00
  • Wagyu Burger

    White cheddar, honey pepper bacon, crispy fried tobacco onions
    $28.00

Seafood And Such

  • Faroe Islands Salmon

    Pan-seared, wild rice, asparagus spears
    $44.00
  • Center Cut Filet 8oz, USDA Prime

    Served with smashed red potatoes and asparagus spears.
    $65.00

Wine

Red

  • G - Krutz 'Magnolia', Santa Lucia Highlands

    Cherry, strawberry, bright acidity
    $18.00
  • Krutz PN taste

  • G-Alexana, Oregon

    $25.00
  • Alexana PN taste

  • B - Krutz 'Magnolia', Santa Lucia Highlands

    Cherry, strawberry, bright acidity
    $70.00
  • B - Chev, Russian River Valley

    Dark cherry, plum, cola, cocoa, violet, sweet spice
    $185.00
  • B - Boars View, Sonoma Coast 2019

    Dark plum, blackberry, black cherry, violet, earth
    $200.00
  • B-Alexana, Oregon

    $98.00
  • B-Xavier Monnet, France

    $121.00
  • B-Elk cove, Roosevelt, Oregon

    $145.00
  • G - Daou, Paso Robles

    Full-bodied, Blackberry, cassis, dark chocolate, espresso, cedar, vanilla
    $15.00
  • Daou cab taste

  • G - Krutz 'Magnolia' Sonoma

    Medium to full-bodied, blackberry, dark plum, vanilla, soft oak spice
    $20.00
  • Krutz cab taste

  • G - Justin 'Justification', Paso Robles

    Medium to full-bodied, black cherry, ripe plum, dried herbs, vanilla, cocoa
    $30.00
  • Justin Justification taste

  • G - Prime Steakhouse 'Private Reserve', by Anderson's Conn Valley, Napa Valley

    Medium to full-bodied, black cherry, dark violet, dried sage, graphite, cocoa
    $30.00
  • Prime cab taste

  • B - Daou, Paso Robles

    Full-bodied, Blackberry, cassis, dark chocolate, espresso, cedar, vanilla
    $58.00
  • B - Krutz 'Magnolia' Sonoma

    Medium to full-bodied, blackberry, dark plum, vanilla, soft oak spice
    $78.00
  • B - Justin 'Justification', Paso Robles

    Medium to full-bodied, black cherry, ripe plum, dried herbs, vanilla, cocoa
    $118.00
  • B - Prime Steakhouse 'Private Reserve', by Anderson's Conn Valley, Napa Valley

    Medium to full-bodied, black cherry, dark violet, dried sage, graphite, cocoa
    $118.00
  • B - Ariel Vineyards, California, Alcohol Removed

    Dry, medium-bodied, black cherry, dark chocolate, ripe plum, toasted oak spice
    $60.00
  • B - Pahlmeyer 'Red', Napa Valley

    Full-bodied, blackberry, cassis, dark chocolate, espresso, cedar, graphite
    $125.00
  • B - Austin, Paso Robles

    Full-bodied, rich dark berry fruit, dark chocolate, warm vanilla, velvety finish
    $75.00
  • B - Paradigm, Napa Valley

    Classic Oakville, rich and balanced with ripe blackberry, cassis, dark chocolate, cedar, velvety tannins
    $135.00
  • B - Pahlmeyer 'Jayson', Napa Valley

    2nd label, Full-bodied, blackberry, cassis, dark chocolate, toasted oak, velvety finish
    $145.00
  • B - Miner Family 'Emily's', Napa Valley

    Medium to full-bodied, dark plum, blackberry, subtle espresso, fine-grained tannins
    $100.00
  • B - Caves Poco do Lobo, Portugal 1994

    Medium-bodied, dried dark fruit, leather, tobacco leaf, cedar, forest floor
    $125.00
  • B - David Arthur 'Proprietary Red', Napa Valley

    Pritchard Hill, full-bodied, blackberry, cassis, dark chocolate, espresso, graphite, sweet oak
    $135.00
  • B - Revana 'Terrior Series', Napa Valley 2019

    Blackberry, cassis, mocha, crushed graphite, sweet oak
    $125.00
  • B - Revana 'Estate Cabernet', Napa Valley 2021

    St. Helena AVA, dark berry compote, sweet tobacco, toasted oak spice, elegant tannins
    $270.00
  • B - La Sirena, Napa Valley 2016

    Ripe dark berries, dark plum, espresso, velvety tannins
    $275.00
  • B - Gandona Encosta, Napa Valley 2017

    Dark blackberry, cassis, crushed rock minerality, espresso, structured tannins
    $180.00
  • B-Bianchi, Paso Robles

    $88.00
  • B-Krutz, Blue Label, Napa

    $115.00
  • B-Faust, Napa

    $120.00
  • B-Jonata, Fenix, Ballard Canyon

    $130.00
  • B-Round Pond, Napa

    $135.00
  • B-Caymus, Napa

    $165.00
  • B - Les Bouquinistes 'Coup de Foudre', Napa Valley

    Dense dark fruit, dark chocolate, granite, silky tannins
    $200.00
  • B-Scarecrow, M. Etain, Napa

    $425.00
  • B - Miner Family 'Stagecoach', Napa Valley

    Single-Vineyard, dark plum, black cherry, cocoa powder, subtle espresso
    $85.00
  • B - Arietta, Napa Valley

    Rich black fruit, savory mineral complexity, velvety tannins
    $170.00
  • B-Daou Merlot, central coast cal.

    $82.00
  • B - Day 'El Diablo', Russian River Valley

    Dark brambly blackberry, ripe raspberry, cracked black pepper
    $90.00
  • B - Robert Baile 'Stagecoach', Napa Valley

    Bright brambly berries, supple tannins, balanced acidity
    $125.00
  • B - Turley 'Pesenti', Paso Robles

    Vibrant berry fruit, delicate spice, fine-grained, chalky tannins
    $95.00
  • B - Brochelle, Paso Robles

    Dark berry jam, mocha, exotic baking spice, fine-grained tannins
    $90.00
  • B-Turley, Dragon vineyard, Howell mountain, napa

    $110.00
  • G - Antigal uno, Malbec, Argentina

    $15.00
  • Antigal malbec taste

  • G - Ruffino 'Modus', Toscano, Italy

    $20.00
  • Ruffino modus taste

  • G-Ch Lassegue, France

    $25.00
  • Ch Lassegue taste

  • B - Antigal uno, Argentina

    $58.00
  • B - Ruffino 'Modus', Toscano, Italy

    $78.00
  • B - Chateau de Beaucastel, 'Coudoulet', Rhone, France

    $100.00
  • B - Ashes & Diamonds, Cabernet Franc, Napa Valley

    $112.00
  • B - Cayuse Impulsivo, Tempranillo, Walla Walla Valley

    $225.00
  • B - Cayuse Armada, Syrah, Walla Walla Valley 2018

    $225.00
  • B - Cayuse Cailloux, Syrah, Walla Walla Valley 2019

    $255.00
  • B - Powell & Son 'Chatterton's', Shiraz, Australia 2018

    $385.00
  • B - Amuse Bouche ‘Leroy Neiman’, Napa Valley 2019

    $400.00
  • B-Daniele Conterno, Nebbiolo, Italy

    $105.00
  • B-Celestino Pecci, Brunello, Italy

    $118.00
  • B-Ch St. Cosme, Gigondas, France

    $125.00
  • B-Banfi, Brunello, Italy

    $140.00
  • B-Gran Enemigo, cab franc, Argentina

    $180.00
  • B-Castellare, Tuscany Italy

    $180.00
  • B-Altesino, Rosso di montalcino, Italy

    $78.00
  • B-Ch Lassegue, France

    $98.00
  • B-Miner Stagecoach, Syrah, Napa

    $85.00

White

  • G - Terlato, Piedmont, Italy

    $15.00
  • Terlato PG taste

  • B - Terlato, Piedmont, Italy

    $58.00
  • B - Eyrie, Oregon

    $70.00
  • B - Trimbach, Alsace

    $70.00
  • B-Alois Lagader "Porer"

    $88.00
  • Michele Chiarlo, Moscato 375

    $34.00
  • G-Chasing venus, New Zealand

    $15.00
  • Chasing venus taste

  • G - Girard silex, Sancerre, France

    $20.00
  • Sancerre taste

  • G - Round Pond, Rutherford, Napa Valley

    $20.00
  • Round pond SB taste

  • B-Chasing venus, New Zealand

    $58.00
  • B - Girard Silex, Sancerre, France

    $78.00
  • B - Round Pond, Rutherford, Napa Valley

    $78.00
  • B - Lail Vineyards 'Blueprint', Napa Valley

    $105.00
  • B - Realm 'Fedelio Vineyard', Napa Valley

    $150.00
  • B - Krutz 'Beckstoffer Melrose', Napa Valley

    $115.00
  • G - Sonoma-Cutrer, Sonoma Coast

    $15.00
  • Sonoma cutrer taste

  • G-Paul Hobbs crossbarn, Sonoma

    $17.00
  • Hobbs CB chard taste

  • G - Fre, California, Alcohol Removed

    $15.00
  • Fre chard taste

  • G - Numa Cormut, white burgendy, france

    $20.00
  • White burgendy taste

  • G - Far Niente, Napa Valley

    $30.00
  • Far Niente chard taste

  • B - Sonoma-Cutrer, Sonoma Coast

    $58.00
  • B-Paul Hobbs crossbarn, Sonoma

    $66.00
  • B - Fre, California, Alcohol Removed

    $58.00
  • B - Numa Cormut, white burgundy, france

    $78.00
  • B - Far Niente, Napa Valley

    $118.00
  • B - Cakebread, Napa Valley

    $84.00
  • B - Drouhin 'RoseRock', Oregon

    $90.00
  • B - Krutz 'Soberanes Vineyard', Santa Lucia

    $105.00
  • B - Bluford 'Charlotte Katherine', Knights Valley

    $115.00
  • B - Kistler 'Les Noisetiers', Sonoma

    $150.00
  • B - Ramey 'Rochioli Vineyard', Sonoma Coast

    $155.00
  • B - Kosta Brown, Russian River Valley

    $225.00
  • B - Peter Michael 'Ma Belle Fille', Knights Valley 2018

    $255.00
  • B - Boars View, Sonoma Coast 2018

    $300.00

Rosé

  • G - Turley, California

    $18.00
  • Turley rose taste

  • B - Turley, California

    $70.00

Sparkling

  • G - Mirabello, Prosecco, Italy

    $16.00
  • Mirabello taste

  • G- Leticia brut rose

    $20.00
  • Leticia brut rose taste

  • G-Henriott brut, France

    $30.00
  • Henriott brut taste

  • B - Mirabello, Prosecco, Italy

    $70.00
  • B-Leticia brut rose

    $78.00
  • B-Henriott Brut, France

    $118.00
  • B-Perriere Jouet, France

    $120.00

Dessert & Fortified Wines ~ By The Glass

  • Ch. St. Vincent, Sauternes, Bordeaux

    $18.00
  • Taylor Fladgate Tawny 10 year

    $15.00
  • Taylor Fladgate Tawny 20 year

    $24.00
  • Ferreria Vintage, Vintage Port 2018

    $35.00
  • Kopke, Colheita 1957

    $80.00
  • Kopke, Colheita 1966

    $70.00
  • Kopke, 20 year White Port

    $24.00
  • Blandy, Colheita, Madeira 1996

    $30.00

Beverage

Cocktails / Mocktails

  • Primary GNT

    Botanist gin, juniper berry, lime and rosemary infused king cube, Fever Tree tonic
    $18.00
  • Rose Old Fashioned

    Maker’s Mark bourbon, orange bitters, house-made rose syrup
    $18.00
  • Ranch Water

    Casamigo Silver, Jarritos Mineragua sparkling water, lime
    $17.00
  • American Mule

    Tito's vodka, fresh lime, Fever Tree ginger beer
    $16.00
  • Sazerac

    Sazerac Rye Whiskey, angostura bitters, absinthe rinse
    $32.00
  • Jalisco old fashioned

    $20.00
  • Newtons uncle

    $20.00
  • Rosemary rush

    2oz woodford, 1oz lemon juice, 1 oz honey rosemary simple syrup. Shaken and served on the rocks with a lemon wedge and rosemary sprig. Ask Julie for a name.
    $16.00
  • Carolina Hemlock

    $18.00
  • Slippery slope

    $20.00
  • Winter rita

    $18.00
  • Elderbiscus spritz

    $18.00
  • Fuzzy Zoeller

    $18.00
  • Gin mint fizz

    $12.00
  • Mint Julep

    $16.00
  • Dark N Stormy

    $14.00
  • Hugo spritz

    $18.00
  • Aperol Spritz

    $14.00
  • Ice cream cocktail

    $18.00
  • Bees knees

    $14.00
  • Bloody mary

    $14.00
  • Mimosa

    Prosecco, orange juice
    $18.00
  • Sidecar

    $14.00
  • Gimlet

    $14.00
  • Greyhound

    $14.00
  • Hot toddy

    $12.00
  • Irish coffee

    $14.00
  • Lemon drop shot

    $12.00
  • Long island iced tea

    $16.00
  • Manhatten

    $15.00
  • Primary spicy margarita

    $16.00
  • Primary margarita

    $15.00
  • Mojito

    $14.00
  • Negroni

    $14.00
  • Rusty nail

    $14.00
  • Paper plane

    $17.00
  • Nutty farmer

    $15.00
  • Pain killer

    $15.00
  • New york old fashioned

    $18.00
  • Rum runner

    $15.00
  • Salty dog

    $14.00
  • Tom collins

    $15.00
  • White russian

    $14.00
  • Bulleit Rye Manhattan

    Bulleit rye, sweet vermouth, angostura bitters, Luxardo cherry
    $17.00
  • Cosmopolitan

    Absolut Citron vodka, Cointreau, fresh lime, cranberry
    $17.00
  • French Martini

    Tito's vodka, Chambord, pineapple juice
    $16.00
  • Espresso Martini

    Chemist chocolate orange gin, Mr. Black coffee liqueur, Kahlua, vanilla simple syrup, cream
    $18.00
  • Martini

    $18.00
  • Lemon drop martini

    $16.00
  • Carolina Hemlock

    $18.00
  • Zero Paloma

    Zero Proof Tequila, grapefruit juice
    $12.00
  • Keylime 'Pie'

    Zero Proof Tequila, coconut creme, lime juice, soda
    $12.00
  • On The Mend

    Zero Proof Gin, lemon juice, cranberry juice, ginger beer
    $12.00
  • Ruby Spritz

    Zero Proof Gin, lemon juice, grapefruit juice, simple syrup, soda
    $12.00
  • Gin Mule

    Zero Proof Gin, lime juice, ginger beer
    $12.00
  • Virgin mary

    $5.00
  • Painkiller

    Zero Proof Rum, coconut cream, pineapple, orange juice
    $12.00

Liquor

  • Absolut

    $15.00
  • Absolut Citron

    $12.00
  • Belvedere

    $16.00
  • Chopin

    $14.00
  • Chopin Vodka

    $14.00
  • Grey Goose

    $16.00
  • Ketel One

    $14.00
  • Kettle One

    $14.00
  • Rock'n Vodka

    $15.00
  • Titos

    $12.00
  • Weldon Vodka

    $10.00
  • Admiral Nelson

    $10.00
  • Admiral Nelson Coconut

    $10.00
  • Bacardi Lemon

    $12.00
  • Bacardi Silver

    $12.00
  • DBL Montego Bay Rum

    $16.00
  • Goslings Lt

    $10.00
  • Kirk N Sweeney Res.

    $18.00
  • Montego Bay Lt

    $10.00
  • Mount Gay

    $12.00
  • Myers Dark

    $10.00
  • Rum

    $10.00
  • Sailor Jerry

    $13.00
  • Altos Tequila

    $12.00
  • Codigo Blanco

    $16.00
  • Codigo Repo

    $18.00
  • Corazon Single Barrel Anejo

    $30.00
  • Del Maguey Mezcal

    $14.00
  • Don Julio 1942

    $55.00
  • El Mayor Anjeo

    $16.00
  • Jose Cuervo Gold

    $10.00
  • Lalo Blanco

    $17.00
  • Mijenta Repo

    $18.00
  • Tequila

    $10.00
  • Caribou Crossing

    $30.00
  • Crown Royal

    $16.00
  • Dewars 12yr

    $14.00
  • Jack Daniels

    $14.00
  • Jameson

    $13.00
  • Sazarac Rye

    $25.00
  • Thomas Handy Sazarac

    $55.00
  • Angels Envy Rye

    $25.00
  • Basil Hayden

    $16.00
  • Blantons

    $30.00
  • Buffalo Trace

    $16.00
  • Bulleit Bourbon

    $14.00
  • Bulleit Rye

    $14.00
  • E.H. Taylor

    $30.00
  • Eagle Rare

    $30.00
  • Elijah Craig 18yr

    $68.00
  • Elmer T Lee

    $35.00
  • High West M W Dram

    $78.00
  • Makers Mark

    $14.00
  • Michters Small Batch

    $17.00
  • Old Forester 1920 Prohibition

    $20.00
  • Old Forester SB

    $24.00
  • Penelope Wheated

    $15.00
  • Sazerac Rye

    $25.00
  • Stagg Jr

    $30.00
  • Weller Antique 107

    $30.00
  • Weller Reserve

    $30.00
  • Whistle Pig 12yr

    $43.00
  • Whistle Pig Boss Hog

    $55.00
  • Woodford Reserve

    $15.00
  • Woodford Rye

    $15.00
  • Glenlevit 12

    $18.00
  • Glenmorangie

    $18.00
  • Johnnie Walker Black

    $14.00
  • Johnnie Walker Blue

    $55.00
  • Laphroig 10yr

    $20.00
  • Macallen Double Cask

    $22.00
  • Scotch

    $10.00
  • Whiskey Flight Special Res, Full Proof, Antique

    $45.00
  • Amaretto

    $15.00
  • Amaretto Disaranno

    $15.00
  • Aperol

    $12.00
  • Baileys

    $12.00
  • Blackberry Brandy

    $8.00
  • Blue Curacao

    $12.00
  • Campari

    $12.00
  • Chambord

    $12.00
  • Cointreau

    $8.00
  • Creme D Banana

    $8.00
  • Drambuie

    $10.00
  • Five Farms

    $12.00
  • Frangelico

    $10.00
  • Godiva Chocolate

    $10.00
  • Gran Gala

    $8.00
  • Grand Marnier

    $15.00
  • Hennessy

    $15.00
  • Jagermeister

    $10.00
  • Kahlua

    $12.00
  • Kamora

    $8.00
  • Liquor 43

    $16.00
  • Luxardo Liq

    $8.00
  • Peach Schnapps

    $8.00
  • St Germaine

    $10.00
  • Triple Sec

    $8.00

Beer

  • Pernicious IPA, Wicked Weed Brewing, NC

    $10.00
  • Perniscious taste

  • Mexican amber lager, TN

    Caramel, clean, mild sweetness
    $9.00
  • Mexican lager taste

  • Frog horn ipa,NC

    Caramel malt sweeness, floral aromas
    $9.00
  • Frog horn taste

  • Shadowclock pilsner, NC

    Unfiltered, crisp, notes of bread and honey
    $9.00
  • Shadowclock taste

  • Midnight Clouds Hazy, FL

    notes of mango, pineapple, orange peel
    $9.00
  • Midnight hazy taste

  • Grateful dead pale ale, DE

    light-bodied, crisp, pineapple, mango, passionfruit
    $9.00
  • Grateful dead taste

  • Michelob ultra

    $7.00
  • O'Haras irish stout

    $9.00
  • Hoegaarden

    Belgian wheat bottle
    $7.00
  • Trail pass, sierra nevada

    Non alcoholic
    $7.00
  • St Rains

    5mg thc, 10mg cbd, pear, white grape or mango
    $9.00

NA Beverages

  • Soda

    $3.50
  • Coffee

    $4.00
  • Juice

    $4.00
  • Water

    $8.00

Dessert

  • Carrot cake

    $12.00
  • Flourless chocolate cake

    $12.00
  • Salted caramel cake

    $12.00
  • Brownie Ala Mode

    $12.00
  • Beignets

    House-made, dulce de leche sauce
    $14.00
  • Ice cream vanilla

    $8.00
  • Brownie ice cream

    2 scoops of brownie ice cream
    $8.00
  • Root beer float

    $8.00
  • Ice cream sandwich

    $5.00
  • Brulee spoon

    $3.00

Kids menu

  • Kids steak

    $29.00
  • Kids corndogs

    $15.00
  • Kids chicken fingers

    $15.00
  • Kids fried shrimp

    $24.00
  • Kids grilled chicken

    $15.00

Primary Location and Hours

(828) 526-3555
310 Main Street, Floor 1, Highlands, NC 28741
Closed • Opens Thursday at 5PM
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